Guide type: Property Investor
29th September 2015
The W1 postcode contains some of London’s most esteemed addresses, from the architectural charm of Marylebone to the trendy bohemian vibe of Fitzrovia. Fashion enthusiasts can immerse themselves in the unrivalled shopping experience Bond Street has to offer, and food fans can enjoy the tempting myriad of restaurants available in Mayfair, Bloomsbury and Soho.
At the turn of the 19th Century, Disraeli conceived that London reflected a “modern Babylon”, teeming with an abundance of people, languages and cultures. Today, London is an all-consuming metropolis bubbling with opportunity as a global landmark for food, fashion and the arts, commerce and investment opportunities – with all eyes on W1’s Marylebone and Fitzrovia as they take centre stage on the property market.
Marylebone, previously seen as the underdog in comparison to London’s celebrated Mayfair and Chelsea districts, is now climbing the social ladder with its focus on regeneration, attracting a plethora of overseas investors and high-powered executives.
Past residents include novelist Charles Dickens, scientist Charles Babbage and rock legend Jimi Hendrix. More recently, Hollywood moguls Brad Pitt and Angelina Jolie have browsed the £25 million penthouse at The Chilterns, close to the designer hotel and celebrity hotspot, the Chiltern Firehouse.
Boasting 200 acres of enticing streets, shops and restaurants against a backdrop of Georgian architecture, Marylebone has transformed into an urban flagship with house and apartment prices now competing with the likes of Knightsbridge, making it one of London’s Super-Prime locations.
Marylebone is fantastic for apartment living, with the majority of recorded sales in Marylebone during the last year being accounted for by apartment sales with an average selling price of £1,187,284 – a 1.5% increase on the previous year (Kinleigh, Folkard & Hayward).
Chiltern Street, now home to a luxury collection of 44 exquisite apartments known as ‘The Chilterns’, is soon to become Marylebone’s centrepiece for modernity and cultivation.
Set against Paddington Street Gardens and only five minutes away from Regent’s Park, The Chilterns is perfectly placed amongst a mass of green space, giving residents an exclusive experience to enjoy the peaceful bliss of their surroundings with the West London buzz on their doorstep.
Fitzrovia was London’s hub for the artistic, innovative and the unconventional, once home to ground-breaking thinkers and literary influencers such as Virginia Woolf, George Bernard Shaw and Arthur Rimbaud. Now, new developments in Fitzrovia have added a sense of grandeur to the alternative experience this area has to offer. Residents can relish Fitzrovia’s unique character without compromising their luxury lifestyle.
The introduction of Crossrail and the £1 billion transformation of Tottenham Court Road station in 2018 means property prices are set to increase further along with the desirability to live in this vibrant location.
Frogmore’s Hanway Gardens, a stone’s throw away from upmarket Bloomsbury, is now home to a boutique collection of 18 apartments designed to give residents a lustrous five-star experience in an exhilarating urban environment. Galliard Homes is acting as the selling agent for this fantastic development.
Moments away from the Dominion Theatre and a plethora of cosmopolitan bars and eateries spilling from the surrounding streets, Hanway Gardens is the perfect choice for contemporary living in London’s prestigious W1 postcode.
For centuries, London’s elite associated expensive living with investment in mansions and town houses, but recent evidence shows that it’s now the turn of the luxury apartment or ‘super flat’ to model finer living in the city.
The demand for brand new, wide-spanning apartments is extremely high, with many selling out before they have even been fully advertised. According to Becky Fatemi, managing director of Rokstone, presentation is at the forefront of the super flats’ success. The world’s super-rich now crave lateral living space all on one floor, with modish and technological home appliances to match the comforts of a five-star hotel.
Developments such as The Chilterns and Hanway Gardens are the epitome of 21st Century city living, built to combine the highest technical specifications with designer interiors plus access to exclusive fitness and leisure facilities and a 24-hour concierge service.